Will AI cause SEOmageddon?

June 20, 2025 neil-innovate AI Summaries, SEO, Uncategorized No Comments  

Traditional SEO is being changed – at quite a fast rate – by the introduction of AI summaries.

These AI Summaries are linked to SEO but are created through a new process that’s starting to be referred to by marketers as GEO… Generative Engine Optimisation.

It’s a new, fancy, scary name, but in reality, GEO is just the next generation of SEO.

Google AI summaries and AI search engines like ChatGPT, Co-pilot and Claude, are making significant gains as search engines, by leveraging artificial intelligence to provide concise and relevant information to users.

These summaries are generated ‘on the spot’ by AI algorithms, which analyse vast amounts of data to extract the most pertinent details.

How will AI summaries affect your business?

Like SEO, these AI summaries offer quick access to the essential information users require without the need to sift through lengthy articles or web pages. But because they obtain the information they need in a matter of seconds, users only visit your website if they think your information is really relevant.

So, it’s a double-edged sword. If you’re not relevant, they’ll never visit your website, but if they do visit your website, it generally means they’re really interested in what you have to offer.

But here’s the really key point… without setting up your website for AI summaries, the users might never even see your website, let alone consider visiting it, because even if you’re ranking first online through traditional SEO, your website might be on page three or four because of all the advertising and AI Summaries above you.

So, does this mean SEO is dead?

Not a bit of it.

You Can’t Game the System Anymore

SEO is very much alive, but the rules of the game have changed significantly.

You still need SEO to optimise your website for speed, efficiency and search engines, but the advent of AI and advanced algorithms has made it increasingly difficult to manipulate search rankings. Instead, the focus has shifted towards being genuinely helpful and providing relevant content that meets the needs of users.

In the past, SEO content strategies often involved keyword stuffing, link schemes, and other tactics aimed at gaming the system. These methods were designed to trick search engines into ranking content higher, regardless of its actual value to users. Today, however, search engines like Google, ChatGPT, Co-pilot and Claude have become much smarter. This means that only genuinely useful and high-quality content will rank well.

So, creating high-quality, relevant content is now more important than ever for SEO success.

SEO Needs to Adapt to Survive

To adapt to the new SEO environment, here are some tips:

  1. Website health: You still need to ensure your website is optimised so that search engines will choose your content over your rivals.
  2. Focus on User Intent: Understand what your audience is looking for and create content that addresses their needs and queries.
  3. Produce High-Quality Content: Invest time and effort in creating well-researched, informative, and engaging content.
  4. Optimise for Mobile: Ensure your website is mobile-friendly, as a significant portion of users access content via mobile devices.
  5. Use AI Tools: Leverage AI tools to analyse your content and identify areas for improvement.
  6. Stay Updated: Keep abreast of the latest SEO trends and algorithm updates to ensure your strategies remain effective.

SEO is not dead; it has simply evolved

By focusing on maintaining website health, creating high-quality, relevant content and adapting to the new SEO environment, you can achieve success and maintain strong search rankings.

AI summaries are just the next generation of SEO that businesses need to adapt to.

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The benefits of regional TV advertising

March 8, 2023 Neil Gatiss Marketing No Comments  

Regional TV advertising in the UK can offer several benefits to businesses and advertisers, including:

  1. Targeted Reach: Regional TV advertising allows businesses to reach a specific audience in a particular geographic location. This can be beneficial for businesses that operate in a specific region or have products or services that are tailored to a particular area.
  2. Cost-effective: Regional TV advertising is a cost-effective way to reach a specific audience as it is significantly less expensive than national TV advertising. Advertisers can also choose to advertise during specific times or programs, which can help reduce costs further.
  3. Increased Brand Awareness: Regional TV advertising can help increase brand awareness in a specific area, which can lead to increased sales and revenue. Local consumers are more likely to remember a brand that they see on TV and may be more likely to choose that brand over competitors.
  4. Measurable Results: Regional TV advertising campaigns can be tracked and measured, allowing businesses to see the impact of their advertising efforts. Advertisers can use this data to optimise their campaigns and improve their return on investment.
  5. Builds Credibility: Regional TV advertising can help businesses establish themselves as credible and trustworthy within their local communities. By showcasing their products or services on TV, businesses can demonstrate their commitment to their customers and the local area.

Overall, regional TV advertising can be an effective way for businesses to target a specific audience, increase brand awareness, and drive sales and revenue.

If you’re interested in TV advertising in the North East, get in touch with Neil Gatiss at Innovate Marketing today on 07970606083 or email info@innovate-marketing.co.uk

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How a mobile-friendly website can transform your business

November 14, 2022 Neil Gatiss Marketing No Comments  

Approximately half of the world’s online traffic share is mobile. And on top of that, there are currently 38 million smartphone users in the UK. That’s a lot of potential clients, customers, and visitors that could be lost due to a non-responsive website. So if you’re looking to stay ahead of the competition, responsive web design is a must!

Responsive web design is about creating web pages that look good on all devices! A responsive web design will automatically adjust for different screen sizes and viewports. This is important because it ensures that your website can be easily viewed by as many people as possible, regardless of the device they are using. And there are plenty of benefits to having a responsive website, including:

– More mobile traffic
– Faster mobile development at lower costs
– Lower maintenance needs
– Faster pages
– Lower bounce rates
– Higher conversion rates
– Easier analytics reporting
– Improved SEO

One of the most obvious benefits of responsive web design is that it allows you to tap into the growing mobile market. As we mentioned before, more and more people are using their mobile devices to access the internet. So, if your website is not designed for mobile devices, you are missing out on a lot of potential traffic. But with a responsive website, you can rest assured knowing that your site will look great no matter what device your visitors are using.

Another benefit of responsive web design is that it saves you time and money in the long run. Developing separate websites for each device can be quite time-consuming and expensive. But with responsive web design, you only have to develop one website that can be easily viewed on any device. This means you can get your website up and running faster and at a lower cost. Not to mention, maintaining one website is much easier (and cheaper) than maintaining multiple websites.

Responsive web design is an important tool for any business in today’s market. Not only does it provide a better experience for users, but it also has a number of other benefits like improved SEO and higher conversion rates. If you’re not already using responsive web design, now is the time to start!

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