The benefits of regional TV advertising

March 8, 2023 Neil Gatiss Marketing No Comments  

Regional TV advertising in the UK can offer several benefits to businesses and advertisers, including:

  1. Targeted Reach: Regional TV advertising allows businesses to reach a specific audience in a particular geographic location. This can be beneficial for businesses that operate in a specific region or have products or services that are tailored to a particular area.
  2. Cost-effective: Regional TV advertising is a cost-effective way to reach a specific audience as it is significantly less expensive than national TV advertising. Advertisers can also choose to advertise during specific times or programs, which can help reduce costs further.
  3. Increased Brand Awareness: Regional TV advertising can help increase brand awareness in a specific area, which can lead to increased sales and revenue. Local consumers are more likely to remember a brand that they see on TV and may be more likely to choose that brand over competitors.
  4. Measurable Results: Regional TV advertising campaigns can be tracked and measured, allowing businesses to see the impact of their advertising efforts. Advertisers can use this data to optimise their campaigns and improve their return on investment.
  5. Builds Credibility: Regional TV advertising can help businesses establish themselves as credible and trustworthy within their local communities. By showcasing their products or services on TV, businesses can demonstrate their commitment to their customers and the local area.

Overall, regional TV advertising can be an effective way for businesses to target a specific audience, increase brand awareness, and drive sales and revenue.

If you’re interested in TV advertising in the North East, get in touch with Neil Gatiss at Innovate Marketing today on 07970606083 or email info@innovate-marketing.co.uk

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How a mobile-friendly website can transform your business

November 14, 2022 Neil Gatiss Marketing No Comments  

Approximately half of the world’s online traffic share is mobile. And on top of that, there are currently 38 million smartphone users in the UK. That’s a lot of potential clients, customers, and visitors that could be lost due to a non-responsive website. So if you’re looking to stay ahead of the competition, responsive web design is a must!

Responsive web design is about creating web pages that look good on all devices! A responsive web design will automatically adjust for different screen sizes and viewports. This is important because it ensures that your website can be easily viewed by as many people as possible, regardless of the device they are using. And there are plenty of benefits to having a responsive website, including:

– More mobile traffic
– Faster mobile development at lower costs
– Lower maintenance needs
– Faster pages
– Lower bounce rates
– Higher conversion rates
– Easier analytics reporting
– Improved SEO

One of the most obvious benefits of responsive web design is that it allows you to tap into the growing mobile market. As we mentioned before, more and more people are using their mobile devices to access the internet. So, if your website is not designed for mobile devices, you are missing out on a lot of potential traffic. But with a responsive website, you can rest assured knowing that your site will look great no matter what device your visitors are using.

Another benefit of responsive web design is that it saves you time and money in the long run. Developing separate websites for each device can be quite time-consuming and expensive. But with responsive web design, you only have to develop one website that can be easily viewed on any device. This means you can get your website up and running faster and at a lower cost. Not to mention, maintaining one website is much easier (and cheaper) than maintaining multiple websites.

Responsive web design is an important tool for any business in today’s market. Not only does it provide a better experience for users, but it also has a number of other benefits like improved SEO and higher conversion rates. If you’re not already using responsive web design, now is the time to start!

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